Iconic is a cannabis brand I reimagined in 2019 for the Oregon market, best known for its flagship product — the Iconic Blunt. The original rebrand drew heavy inspiration from hip hop and graffiti culture, where cannabis has long been a creative staple. As the cannabis industry evolved and became more competitive, we recognized the need to stand out even further. We introduced a bold, vibrant color palette — one uncommon in the market — to break away from traditional cannabis branding and create a striking, unforgettable presence that still honored the brand’s cultural roots.